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Staples Back To School Media Launch (5 photos)


Staples Back To School Media Event

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While it's fun to buy school supplies for the kids to go back to school, it's even more fun to be designing those supplies into a dessert table. Sweet Design Company created a Back To School dessert table for Staples' Media Event at their Leaside location in Toronto. Must have items for students from Junior Kindergarten to University were playfully incorporated into the design. Yellow pencils and pencil crayons in 24 different colors were used to decorate bright risers featuring cake pops, double bubble lollis and an assortment of candy. Red pens were lined up around the outside of jars featuring Easy button sugar cookies on a stick.

As red is the primary color in the Staples logo we used that as the anchor color for the table and then accented it with bright bubble gum colors. Gigantic 36" red balloons with collars in multi-colored smaller balloons created a backdrop for the table set up against a wall of binders in the middle of the store. Thick ribbon in different widths and colors added a little whimsy.

We used iconic symbols of school on the table; a jar filled with bright red apples, favorite children's novels as risers, and traditional Kraft paper lunch bags as take-away containers. Another popular symbol, the black board, was used as the table topper and blackboard imagery was incorporated into custom graphics for cupcake toppers, candy jar labels and take-away tags.

Dessert treats included kid's favourites like chocolate chip cookies, whoopie pies, crinkle cookies, cupcakes in chocolate, vanilla, lemon and red velvet. Perfect sugar cookies featuring the Staples logo were created by Patisserie V. Marie who also made the Easy button cookies.

The most popular school supply on the table for the kids - the EASY button. No locker should be without one!


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