About Jenn
Jennifer Sbranti is the founder of Hostess with the Mostess® (HWTM), a creative lifestyle brand established in 2006.
Sbranti’s work and creative ideas have been featured in media outlets such as Good Morning America, The Today Show, Real Simple, People, InStyle Weddings, Extra! TV, and more.
She has designed creative content and unique events for several well-respected brands, including Mattel, Coca-Cola, The Hershey Company, Toys’R’Us, Pottery Barn Kids, Disney, Chambord, Wendy’s, and Starbucks.
Jennifer lives in Northern California with her husband, Sonny, and their daughters Macy (15) and Rylie (14).
My Back Story
Hi there! I’m Jenn — a graphic designer, content creator, and event stylist with a long-standing love for clever, unexpected details.
Before founding Hostess with the Mostess, I worked full-time as a print and web designer. But I’ve always had a soft spot for parties — and especially the creative side of party decorating.
A few years after college, I found myself right in the middle of what can only be described as a wedding and baby boom. I happily played hostess at what felt like countless bridal showers, baby showers, and bachelorette parties, soaking up every opportunity to plan, style, and celebrate.
Naturally, I turned to the internet for inspiration. But back then (this was well before social media and when blogging was still brand new), the ideas I found felt limited and uninspiring. So I did what designers do best — I started dreaming up my own.
I gravitated away from the stereotypical party looks of the time — think interlocking hearts, cartoon teddy bears, and overdone motifs — and instead focused on creating stylish, personalized themes inspired by the guest of honor’s personality, interests, and favorite things.
And then something interesting happened.
As guests attended these parties, they started asking questions — Where did you find this? How did you make that? Can I get the recipe? After answering the same questions again and again, I had a simple realization: wouldn’t it be nice to have everything in one place?
That was my lightbulb moment — and the idea for Hostess with the Mostess was born!
With a background in web design (and an internet-savvy husband who encouraged me to try “this new thing called a blog”), I hit publish on my very first post in June of 2006.
I never imagined it would become more than a side passion project. But after saying yes to a few unexpected opportunities — and taking a couple of leaps of faith — HWTM grew into my full-time creative home less than three years later.
More to Come
The online and blogging worlds have changed SO much over the past 20 years, but my love for designing beautiful celebrations and inspiring creativity in others has not.
I hope to keep inspiring you with fresh new ways to bring the fun for many years to come!
